Re-branding for Lady Parts Justice, an inclusive reproductive health rights organization for education, support, and advocacy. Lady Parts Justice sponsors a sub-organization under Abortion AF called Abortion Access Front.

With a 2-day deadline, I was asked to create a separate mark for the sub-organization, but have it be cohesive towards the primary logo. The logo was inspired by MTV’s logos from the 1990s. We wanted the brand to be loud, confrontational, and colorful to emphasize the call-to-action for reproductive health rights.