Glasgow Film Festival branding uses rectangles and square shapes creatively to evoke a sense of motion, symbolizing the dynamic nature of film. The gradients add depth and energy, enhancing the visual representation of motion and cinematic vibrancy. The use of green reflects Glasgow’s identity, as green often represents growth, renewal, and the city’s cultural richness. The logo incorporates movement through its bold typography and extended letterforms, which suggest a sense of forward motion and modernity, perfectly aligning with the festival’s innovative and traditional spirit.