After Effects, Brand & Identity, Merchandise Design, Photo Retouching
Wes Moore is a combat veteran, bestselling author, small business owner, Rhodes Scholar, and former CEO of one of the nation’s largest anti-poverty organizations. To capture Wes’s dynamic story and his commitment to equal opportunity for all, I introduced a fresh, diagonal pattern into the design, symbolizing forward momentum and progress.
This modern, trendy element brought energy and cohesion to the campaign, making the message pop with vibrant colors and bold typography. The result was a visually striking and meaningful campaign that mirrored Wes Moore's vision of a future where everyone has a fair shot at success.
BRANDS DESIGN LEAD & ART DIRECTION
Wes Moore for Governor
PHOTOS WITH EDITING
I leveraged my skills in Photoshop to elevate the visual appeal of the campaign. I meticulously removed blemishes, distracting backgrounds, applied color correction, and utilized Photoshop effects to enhance low-resolution images, making them look polished and professional.
ORIGINAL PHOTOS WITH NO EDITING
Due to budget constraints, the campaign didn't have access to a lot of high-quality photos. Despite this, I made a concerted effort to make the most of the available images, ensuring they appeared new and fresh for each ad and email. I focused on enhancing and creatively editing the photos to maintain a consistent and appealing visual standard throughout the campaign.
