Project Role: Design Lead
Year: 2020
After Effects, Brand & Identity, Merchandise Design, Photo Retouching
Wes Moore for Governor
Wes Moore is a combat veteran, bestselling author, small business owner, Rhodes Scholar, and former CEO of one of the nation’s largest anti-poverty organizations. To capture Wes’s dynamic story and his commitment to equal opportunity for all, I introduced a fresh, diagonal pattern into fundraising emails and ads, symbolizing forward momentum and progress.
This modern, trendy element brought energy and cohesion to the campaign, making the message pop with vibrant colors and bold typography. The result was a visually striking and meaningful campaign that mirrored Wes Moore's vision of a future where everyone has a fair shot at success.
Wes Moore’s fundraising email program was designed to effectively engage supporters while maintaining a clean, user-friendly interface. Each email featured bold, clear calls to action with large, legible “Donate Now” buttons that stood out from the rest of the content. These buttons were strategically placed to guide donors and new constituents to seamlessly locate information, ensuring high visibility without being overly intrusive. End of month emails included animated calendars and donation trackers. The design emphasized accessibility, using a clean layout, a balanced color scheme, and easy-to-read fonts that aligned with Moore's campaign branding, making the entire donation process simple and efficient for users across devices.
