BRANDS DESIGN LEAD & ART DIRECTION

Police Unions Exposed

Brand & Identity, Editorial Design, Web Design

For the Police Unions Exposed branding, I developed three distinct concepts that explored various logos, color palettes, and typography options. The aim was to create a gritty and informative aesthetic that resonated with the brand's mission. Drawing inspiration from the texture and layout of newspapers, as well as the censored appearance of classified legal documents, each concept was designed to evoke a sense of urgency and transparency.

I also focused on seamlessly integrating infographics into the visuals, ensuring that the information was not only compelling but also visually cohesive within the brand’s somber, straightforward style.

Photography should include authentic images of local citizens, allies, activists, political figures, law, and related landmarks and objects. Most imagery will be depicted as negative in order to emphasize police unions’ damage on society. Infographic elements is a key illustrative component in conveying statistics collected from research. Photo treatments are black and white collages with distressed halftones, and photocopy textures. Use yellow to add contrast and highlight important information.

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The initial graphics created for the early stages of developing the Police Unions Exposed brand were bold and provocative, aimed at capturing attention and evoking a sense of urgency. These concepts featured a stark, minimalist design palette, with strong contrasts. The typography was deliberately sharp and impactful, often using block letters to convey a sense of resistance and unrest. The overall aesthetic was raw, edgy, and unapologetically confrontational, reflecting the brand's mission to challenge the status quo and expose the often-overlooked issues within police unions.

Initial concepts of the site map was strategically organized to facilitate easy navigation while emphasizing key areas of focus. The homepage served as a central hub, featuring an introduction to the brand's mission and links to the most critical sections.