After Effects, Brand & Identity, Figma, Packaging Design, Web Design
Pucker is a fictional luxury skincare brand inspired by science, textures found in nature, and skincare lovers. My target audience are young NYC professionals, who want to splurge on a high-end product while consuming sustainably.
The mark is exaggerated curly serifs, contrast with a geometric wide and short sans serif font. Using the mark, I created a diagonal pattern to resemble high-end monogram designer bags.
BRANDS FREELANCE DESIGN LEAD & ART DIRECTION