BRANDS DESIGN LEAD & ART DIRECTION
Ashley Ehasz for Congress
After Effects, Back-End Email Development, Brand & Identity, Figma, Photo Retouching, Social Media Design, Visual Studio Code, Web Design
Ashley Ehasz for Congress presents a compelling brand that seamlessly combines local heroism, community ties, and a timeless American aesthetic. Rooted in the essence of Bucks County’s community, Ashley's brand embodies a bold, feminist, and compassionate approach, reflecting her commitment to strength, bravery, and inclusivity.
Heroic dark blue symbolize strength, reliability, and a dedication to the betterment of our region. The brand is crafted with a corporate yet approachable style, mirroring Ashley's professionalism and dedication to public service.
Drawing inspiration from Vintage Americana, the brand evokes a nostalgic yet contemporary image, avoiding camouflage to emphasize tradition while staying relevant. This intentional choice aligns with Ashley’s unique journey as a brave Veteran, notably the only woman in her Apache helicopter class.
Ashley’s personal story, marked by facing numerous challenges such as mental health struggles, financial instability, and substance abuse, further shapes the brand's narrative. It underscores her unwavering commitment to affordable healthcare, livable wages, and accessible childcare services.
The brand amplifies Ashley's advocacy for reproductive rights, LGBTQ+ support, and reflects her resilience similar to iconic figures like Wonder Woman and Katniss Everdeen. By incorporating these elements, Ashley Ehasz’s brand not only resonates with the community but also stands as a symbol of progress, compassion, and unity.
Ashley’s team chose the Silver tier option for me to build the wireframe skeleton and web page prototype in Figma. There are different web versions (Gold to Platinum Tier) of interchangeable components depending on the turnaround time and assets available. For building a Silver tier site, Ashley’s campaign had available high-quality photos and I chose a header treatment that incorporates other photography and vector elements.